Search results for "Cultural linguistics"
showing 2 items of 2 documents
Linguistic landscapes of a minoritized regional majority: Language ideologies among Hungarians in South-West Slovakia
2016
[Introduction] This article is an investigation of the linguistic situation in South-West Slovakia and its interpretation by local inhabitants through the notion of linguistic landscape (LL hereafter), here understood broadly as texts displayed in visual space.1 This study has two broad aims. Firstly, the general distribution of the languages in the LL of two historically Hungarian villages is established. This distributional picture is compared to (inter)national and local conceptions about the visual use of different languages in South-West Slovakia. Secondly, using an ethnographic approach and making use of the data gathered during one month fieldwork, a set of individual signs and sign …
The conceptualisation of austerity in the Portuguese, Spanish and Irish press
2017
The aim of this chapter is to analyse the conceptualisation of austerity in three different European cultures by identifying metaphorical expressions used in one representative newspaper of the Portuguese, the Spanish and the Irish press between 2011 and 2012. The metaphors were identified by searching for three keywords from the field of economy and politics (austeridade-austeridad-austerity, corte-recorte-cut and divida-deuda-debt) and were then classified according to the type of schema they instantiate, namely, propositional schema, image schema or event schema. Assuming the general framework of Cultural Linguistics and corpus-based and discourse-based approaches to conceptual metaphor,…